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Lawyer and trademark agent

Caroline Jonnaert

“My strength? Combining rigour and creativity. I apply a thorough approach to the legal issues submitted to me, without losing sight of my clients’ business reality.

My private practice and in-house experience have allowed me to quickly seize the legal challenges and find pragmatic solutions. My nimbleness enables me to handle the continual evolution of law and adapt to the industry’s changing needs.”

Lawyer entrepreneur at Delegatus since



French, English

Year admitted to the Bar


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Caroline is currently pursuing a PhD at the Université de Montréal. The excellence of her thesis, focussing on copyright and artificial intelligence, has been recognized on several occasions over the years.

  • LL.M, Intellectual Property and Information Technology, Université de Montréal (2008)
  • LL.B, Université de Montréal (2005)
  • “Copyright Master Class”, Intellectual Property Institute of Canada and McGill University (2014)
  • “Managing Trade-mark Disputes”, Intellectual Property Institute of Canada and McGill University (2012)
  • “Understanding Trade-marks”, Intellectual Property Institute of Canada and McGill University (2007)


Mtre Caroline Jonnaert has an expertise in intellectual property and marketing law. As a trademark agent, she assists her clients in the management of their trademark portfolios by advising them on matters regarding adoption strategies, registration and trademark exploitation. She is also able to guide her clients with their copyright matters due to her intellectual property practice.

Her marketing law practice has allowed her to support her clients with their promotional initiatives, particularly in the areas of privacy law, children’s advertising, competition law and the Charter of the French Language. Caroline also provides guidance on matters regarding promotional contests as well as the revision on packaging and labelling in the pharmaceutical field.

Caroline’s high level of experience in the corporate field has allowed her to develop an expertise in commercial, information technology and privacy law. On this basis, she has taken part in the drafting, negotiating and reviewing a variety of commercial agreements, as well as elaborating terms of use, privacy policies and internal personal information management policies. Caroline also counsels her clients on matters regarding online advertising, the anti-spam law and the general data protection regulation (GDPR).

In-house experience

Before joining Delegatus, Caroline was a Senior Legal Counsel for Stingray, a leading music, media, and technology company.

Experience in private practice

Caroline began her career at BCF and Lussier & Khouzam before joining LJT Lawyers, a pioneer in marketing law.

Important mandates
  • Managing and supervising the audit of an international company’s compliance with privacy requirements.
  • Responsible for privacy matters of an international organization.
  • Overseeingthe implementation of privacy compliance programs.
  • Negotiating, drafting and reviewing intellectual property agreements, including trademark and copyright assignment and licensing agreements, as well as musical and audiovisual content acquisition licences.
  • Negotiating, drafting and reviewing marketing agreements, including sponsorship, partnership and spokesperson agreements.
  • Negotiating, drafting and reviewing commercial agreements, including service and confidentiality agreements.
  • Negotiating, drafting and reviewing agreements specific to the entertainment industry, including production agreements.
  • Reviewing chains of title in the entertainment industry.
  • Drafting and reviewing terms of use, privacy policies and internal personal information management policies.
  • Advising advertising agencies and advertisers (including pharmaceutical companies), on marketing law issues related to the Charter of the French Language, children’s advertising, ethics of health professionals and promotional contests.
  • Providing trademark advice, on issues concerning the adoption, registration and exploitation.
  • Managing trademark portfolios.
  • Providing copyright advice regarding permissions and parody.

Community involvement and professional affiliations
  • Governor of the Quebec Bar Foundation since 2019
  • Member of the board of directors for the «Association des juristes pour l’avancement de la vie artistique (AJAVA)» from 2012 to 2020 (chair from 2017 to 2020)
  • Member of the executive committee of the information, telecommunications and intellectual property section of the Canadian Bar Association since 2016 (chair since 2018)
  • Member of the Trademark Professionals’ Association

Awards and distinctions
  • Merit scolarship (2020)
  • Research scholarship in artificial intelligence (2019)
  • Assistance program for the advancement of graduate students’ knowledge scholarship (2019)
  • Intellectual property research institute scholarship (2018)
  • Merit scholarship (2018)
  • ATLAS Forum scholarship (2018)
  • Merit scholarship (2009)
  • Graduate studies mobility scholarship of the Quebec Ministry of Education, Recreation and Sport (2007)

Conferences and publications

Caroline has been giving numerous conferences on intellectual property and marketing law, in Quebec and abroad. Several articles pertaining to these fields have been published by her since starting her career and they have since been cited by the Quebec Court of Appeal and in her peers’ reference books.

She has been active in academics and has taught the copyright course on music at the Université de Montréal, in addition to participating in several research activities. Caroline also supervises the University of Montreal's intellectual property legal aid clinic.